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Q:
Why don't my clicks shown in AdWords equal my clicks In
the Click Flipping software? Q: Why don't my clicks shown in the Click Flipping software equal my clicks at the CPA network?
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This is primarily due to the fact that you have the content network enabled. Content network clicks do not track at the keyword level. To get an accurate click count you must run a search only campaign. Once you have proven Profit Pathways you can add a separate campaign that enables content only and add those keywords to the second campaign. You will be running one campaign as search only and one as content only. Also, keep in mind there is up to a 4 hour delay in reporting in Adwords while Click Flipping reports in real time. This also adds to the discrepancy. |
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Because the CPA networks typically track clicks and click through rates based on a visitor clicking on a banner advertisement, and since we skip the banners and display the actual offer page directly, clicks are typically not accurate in the reporting from the CPA networks. The conversions on the other hand that the CPA networks display are accurate, and therefore we can determine what keywords lead to a Profit Pathway. |
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